Project: Navigator for Investors – a booklet that was completely redesigned and updated for the Economic Development Agency of Leningrad Region (a part of the Government of Leningrad Region).
Initial data: every year the Agency prepares a booklet that includes information about the existing measures of support provided for investors in Leningrad region, about investment attractiveness, economic development and advantages of the region. The booklet contributes to the attraction of potential investors to the region.
Aim: to update the design of the booklet, to make it friendly and understandable, as well as able to attract attention even giving it a cursory glance.
Solution: to depict the diversification of Leningrad region I developed a pattern that included advantages of the region attractive for investors. To simplify the navigation, I made each section in a specific colour and with certain pattern elements. All complicated measures of support I decided to present in a visual form of infographics to make it easier to understand.
Result: even in the current conditions of the pandemic the booklet has managed to become popular among investors, at various exhibitions and meetings, and other committees of the Government of Leningrad Region left requests to receive the booklet for further distribution.
