Project: Semele brand book, 2020.
Aim: this brand book was prepared for a new product at a market – Semele – sprouted wheat pasta.
After the briefing with the client, we identified the main demand – to show the naturalness of the product, its purity – the absence of any additives.
Result: to design a logo I invited another graphic designer – Yulia Gorina (Behance link).
When the logo was approved by the client, I defined further development direction for the corporate identity of the product: natural smooth lines, light patterns (as a symbol of wheat) helped me to depict the image of the landscapes of the place where this unique product was grown and made.
