The task was to update an existing mascot that had become outdated in terms of style. It needed to be made more "modern" and suitable for creating memes.
Below you can see the existing mascot and the initial selection of memes chosen for use.
In Approach #1, I attempted to simplify the existing robot, but it turned out to be overly simple and silly. So, I decided to explore a completely different form. However, as you can see in Approach #2, it ended up being too cute and lacking technological representation.
After rethinking the task, I shifted to a completely different style for the mascot. I decided that it should have more intricate details to convey a high-tech feel, and I added arms and legs to allow for more versatility in creating memes. As a result, Variants 3 and 4 were developed.
I created the first meme with the mascot and attempted to make it friendly by incorporating different facial expressions. However, the robot still ended up looking quite aggressive in appearance.
Conclusion:
Mascot 1: This sketch explores a more minimalistic approach with clean lines and simplified features. It aims to create a sleek and modern look for the mascot.
Mascot 2: In this sketch, I focused on incorporating more dynamic and playful elements. The mascot has exaggerated proportions and expressive gestures.
Mascot 3,4: This sketch explores a more anthropomorphic design, giving the mascot human-like qualities while still retaining its robotic essence. It aims to strike a balance between approachability and technological appeal. It takes inspiration from futuristic and sci-fi elements, featuring a sleek and angular design. The mascot has intricate details, emphasizing its high-tech nature. These sketches were part of the exploration process, and they helped me refine the final design of the mascot.
Mascot 5: The final version of the mascot underwent significant transformations to achieve its current form. By introducing contours, rounded edges, and an expressive screen instead of a static face, the mascot gained a more engaging and relatable personality. These design choices were made to enhance the mascot's ability to convey emotions and connect with the audience on a deeper level. The incorporation of these elements adds a sense of liveliness and versatility to the mascot, making it adaptable for various creative expressions, including the creation of memes. The final version of the mascot captures the perfect blend of technology, approachability, and visual appeal, making it a compelling and memorable symbol for the company.
Mascot 2: In this sketch, I focused on incorporating more dynamic and playful elements. The mascot has exaggerated proportions and expressive gestures.
Mascot 3,4: This sketch explores a more anthropomorphic design, giving the mascot human-like qualities while still retaining its robotic essence. It aims to strike a balance between approachability and technological appeal. It takes inspiration from futuristic and sci-fi elements, featuring a sleek and angular design. The mascot has intricate details, emphasizing its high-tech nature. These sketches were part of the exploration process, and they helped me refine the final design of the mascot.
Mascot 5: The final version of the mascot underwent significant transformations to achieve its current form. By introducing contours, rounded edges, and an expressive screen instead of a static face, the mascot gained a more engaging and relatable personality. These design choices were made to enhance the mascot's ability to convey emotions and connect with the audience on a deeper level. The incorporation of these elements adds a sense of liveliness and versatility to the mascot, making it adaptable for various creative expressions, including the creation of memes. The final version of the mascot captures the perfect blend of technology, approachability, and visual appeal, making it a compelling and memorable symbol for the company.